The Lower North Fork Fire Integrated Social Media Strategy

Looking for an example where a social media strategy was put to the test during a real life type I incident? 

Look no further!

Information has just been released, via www.jeffcosheriff.blogspot.com, that shares all of the details and statistics behind the successful Lower North Fork Fire "Integrated Social Media Strategy".

Check out: http://jeffcosheriff.blogspot.com/2012/09/the-integrated-social-media-strategy.html for all the details.

I have reblogged the post below.  Let me know if you have any questions!

The Integrated Social Media Strategy
During the Lower North Fork Fire the Jefferson County Type III Incident Management Team engaged the public using a fully integrated social media strategy.   

This blog post provides access to a number of resources, archives, and documents that explain how the integrated strategy worked.   

We are releasing these statistical and analytical documents in order to share with our local and global community the strategy's many successes and lessons learned. 

If you have any questions about any of this material or how it was obtained please contact us at jeffcosheriff@gmail.com. 

Report:

•  Executive Summary

•  @JeffcoSheriffCo: Integrated Social Media & Public Information Strategy

Powerpoint Presentation

• Integrated Social Media Strategy: Powerpoint

 Summary Sheets: 

• Twitter Fact Sheet

• Google Products Fact Sheet

Twitter (@jeffcosheriffco) Documentation and Analysis 

• Each tweet from @JeffcoSheriffCo with statisistics via Crowdbooster.com

• Documentation of every Tweet sent via @jeffcosheriffco via Twitter

• Documentation of all Tweets containing @JeffcoSheriffCo as Produced by Rowfeeder.com:

• @JeffcoSheriffCo Statistics and Data as Produced by Rowfeeder.com

• Klout Statistics and Data as produced by Klout.com

#LowerNorthForkFire Hashtag Documentation and Analysis

• #LowerNorthForkFire Hashtag Statistics

• #LowerNorthForkFire Tweets (3/28/12-4/6/12)

• Notable #LowerNorthForkFire Tweets

Blog (www.jeffcosheriff1.blogspot.com) Posts:

• Blog Post Day 1 (March 26th)

• Blog Post Day 2 (March 27th)

• Blog Post Day 3 (March 28th)

• Blog Post Day 4 (March 29th)

• Blog Post Day 5 (March 30th)

• Blog Posts Day 6 (March 31st)

• Blog Post Day 7 (April 1st)

• Blog Post Day 8 (April 2nd)

• Blog Statistics and Data as produced by Blogger

Google Maps, Picasa, Google Docs:

•  Google Products Statistics and Data as produced by Google

Feedback via Twitter and Email:

• Positive Feedback via Twitter

• Suggestions/Criticism of @JeffcoSheriffCo’s use of Social Media

• Social Media Feedback sent to jeffcosheriff@gmail.com

#CoFire & #HashtagConfusion

I am trying to keep a record of various Hashtags that have been and are being used to track Colorado wildfires.  On 6/23/12 a number of new fires broke out across Colorado and with them came a large variety of tags.  I will try to record those tags that I am aware of.  If I missed any please let me know!

Here is a Screencast showing how I have the hashtags organized via Hootsuite.com



Hashtag Summary:
#CoFire - The Default and Catch All
Just saw another catch all - #Coloradoonfire  - will watch to see if it takes flight...

Past:

Jefferson County
#LowerNorthForkFire

Larimer County
#HewlettFire 

 
Currently Active:

Fort Collins
#HighParkFire - #HighPark, also #NoCo (Northern Colorado), FoCo (Fort Collins)
#HighParkFire being used by official agencies

Estes Park
Woodland Heights Fire vs. Estes Park Fire
#WoodlandHeightsFire - Hashtag of Choice for @LarimerSheriff
Also: #EstesParkFire

On 6/23/12 at 4:27 PM @9news tweeted the following:

"#EstesParkFire is named Woodland Heights Fire via/@LarimerSheriff... using hashtag #WoodlandHeightsFire"

Lake George, West of Woodland Park
#SpringerFire

NW of Pogasa Springs Co
#LittleSandFire - #LittleSand -

West of Colorado Springs
Waldo Canyon Fire vs. Pyramid Mountain Fire
#WaldoCanyonFire (Hashtag of Choice for @EPCSheriff - El Paso County Sheriff and @PSICC_NF -USFS Pike and San Isabel)
#PyramidMtnFire (was being used by @CSFDPIO Colorado Springs Fire Department - looks like they may have switched to #WaldoCanyonFire)

This tweet from @Coemergency helps explain a possible source of the confusion:

"Two different fires in CO Springs area: ‪#pyramidMtnFire‬ started last night and NEW today Waldo Canyon Fire"

Also tweet from @PSICC_NF:

"#WaldoCanyonFire‬ This fire is erroneously being referred to as the “Pyramid Fire” but the official name is Waldo Canyon."

Tags that are also in use: #WaldoCanyon - #WaldoFire

North of Leadville, Co
#TreasureFire

SW Colorado
#WeberFire
#StateLineFire - #StateLine