The Lower North Fork Fire Integrated Social Media Strategy

Looking for an example where a social media strategy was put to the test during a real life type I incident? 

Look no further!

Information has just been released, via www.jeffcosheriff.blogspot.com, that shares all of the details and statistics behind the successful Lower North Fork Fire "Integrated Social Media Strategy".

Check out: http://jeffcosheriff.blogspot.com/2012/09/the-integrated-social-media-strategy.html for all the details.

I have reblogged the post below.  Let me know if you have any questions!

The Integrated Social Media Strategy
During the Lower North Fork Fire the Jefferson County Type III Incident Management Team engaged the public using a fully integrated social media strategy.   

This blog post provides access to a number of resources, archives, and documents that explain how the integrated strategy worked.   

We are releasing these statistical and analytical documents in order to share with our local and global community the strategy's many successes and lessons learned. 

If you have any questions about any of this material or how it was obtained please contact us at jeffcosheriff@gmail.com. 

Report:

•  Executive Summary

•  @JeffcoSheriffCo: Integrated Social Media & Public Information Strategy

Powerpoint Presentation

• Integrated Social Media Strategy: Powerpoint

 Summary Sheets: 

• Twitter Fact Sheet

• Google Products Fact Sheet

Twitter (@jeffcosheriffco) Documentation and Analysis 

• Each tweet from @JeffcoSheriffCo with statisistics via Crowdbooster.com

• Documentation of every Tweet sent via @jeffcosheriffco via Twitter

• Documentation of all Tweets containing @JeffcoSheriffCo as Produced by Rowfeeder.com:

• @JeffcoSheriffCo Statistics and Data as Produced by Rowfeeder.com

• Klout Statistics and Data as produced by Klout.com

#LowerNorthForkFire Hashtag Documentation and Analysis

• #LowerNorthForkFire Hashtag Statistics

• #LowerNorthForkFire Tweets (3/28/12-4/6/12)

• Notable #LowerNorthForkFire Tweets

Blog (www.jeffcosheriff1.blogspot.com) Posts:

• Blog Post Day 1 (March 26th)

• Blog Post Day 2 (March 27th)

• Blog Post Day 3 (March 28th)

• Blog Post Day 4 (March 29th)

• Blog Post Day 5 (March 30th)

• Blog Posts Day 6 (March 31st)

• Blog Post Day 7 (April 1st)

• Blog Post Day 8 (April 2nd)

• Blog Statistics and Data as produced by Blogger

Google Maps, Picasa, Google Docs:

•  Google Products Statistics and Data as produced by Google

Feedback via Twitter and Email:

• Positive Feedback via Twitter

• Suggestions/Criticism of @JeffcoSheriffCo’s use of Social Media

• Social Media Feedback sent to jeffcosheriff@gmail.com

Resources for Waldo Canyon Fire

Official Updates
www.inciweb.org/incident/2929


Local Government Websites:
Elpasoteller911.org
Springsgov.com
Douglas County Sheriff's Office News Blog
USAFA
www.coemergency.com
Woodland Park
Teller County
Teller County Office of Emergency Management
El Paso County 


Twitter:
Most are posting to #WaldoCanyonFire and #Cofire (link goes to live streams via Monittor.com)
Some are posting to #WaldoCanyon, #WaldoFire, #ColoradoSprings etc...
@Inciweb
@EPCSheriff
@PPRedCross
@EPCPIO
@CSFDPIO
@Springsgov
@COEmergency
@CSTMC (Traffic)
@DCsheriff
@VisitCOS
@RMACCFireInfo
@EPCPublicHealth
@mayorstevebach
@CSPDPIO
@CSP_CSprings

A twitter list with all of these accounts can be found here: https://twitter.com/#!/hunerwadel/waldo-canyon-fire/members
http://trendsmap.com/ (shows what is trending and where)


Phone Numbers to Call: as listed by the Denver Post
For information on Waldo Canyon fire, call El Paso County Sheriff's Office at 719-520-7183/7069. 
For non-emergency enquiries, call 719-955-0742.
Register your landline/cell for reverse 911 evac orders or call 719-785-1900
Red Cross in Colorado Springs is at 719-632-3563

Non-emergency assistance and service referrals: Pikes Peak United Way, (719) 955-0742 (via www.springsgov.com)


Numbers listed in Inciweb:

Waldo Canyon Fire Joint Information Center
Phone: 719-520-7058
Hours: 0700-2200

Waldo Canyon Information Center
Phone: 720-402-7935
Hours: 0700-2200

Waldo Canyon Fire Information Center
Phone: 720-202-4510
Hours: 0700-2200

Waldo Canyon Fire Information Center
Phone: 720-237-9947
Hours: 0700-2200

Waldo Canyon Fire Information Center
Phone: 720-237-3417

Woodland Park Numbers (Listed via Teller County Office of Emergency Management)


Non-Emergency Contact Phone Numbers:
Teller County – 719-687-8812
City of Woodland Park – 719-687-9246




Evacuees Registration:
www.redcross.org/safeandwell

If you would like to receive a notification regarding the status of your home. 
http://www.springsgov.com/template/WaldoCanyonNotify.asp


Verified Lodging:
http://www.visitcos.com/fireinfo


MAPS
Inciweb Maps
Colorado Division of Emergency Management Google Map
http://activefiremaps.fs.fed.us/#
Google Crisis Response
Denver Post via Geomac.gov
ESRI Mapping Tool


Donations:
Goodwill
Red Cross - Pikes Peak Chapter
Care & Share food and non-perishable donations can be made from M-F 7am-6pm @ 2605 Preamble Point - according to @springsgov 6/27/12 at 0800
HelpColoradoNow.org (coop between Colorado Division of Emergency Management and COVOAD - Colorado Voluntary Organizations Active in Disasters)
http://www.ppcf.org/
National Donations Management Network


Facebook Support Groups:
Waldo Canyon Fire Assistance Group
Waldo Canyon Fire
Waldo Canyon Fire Prayer Line
Waldo Canyon Wild Fire
Pikes Peak Red Cross
Colorado Wildfire Info Group


Community Website
http://waldofire.com/
http://www.visitcos.com/fireinfo


Social Media Sources:
http://waldofire.herokuapp.com/
http://coloradofires2012.weebly.com/
Craigslist - Volunteers




Local News Agencies:

• KKTV
• KRDO
• KOAA
• Fox 21 News
• Colorado Springs Gazette
• http://www.coloradoconnection.com/

Tourism Info

www.colorado.com or call 1-800-COLORADO.
http://www.visitcos.com/fireinfo
http://www.colorado.com/colorado-wildfire-updates-for-travelers

If you have another resource to add to the this list please send me a tweet @smem911