Friday, March 6, 2015

Free Virtual Social Media Training!

Looking for an opportunity to learn and practice basic social media skills? Here is a free training opportunity that you can participate in without ever leaving your work or home!


Social Media Skills & Strategies

Available Virtually March 10, 11 & 12
The training will be live streamed at http://www.ustream.tv/channel/pdx-nimo
The training will be recorded and made available at: http://www.nifc.gov/PIO_bb/pio_training.html



This course will be live-streamed via Ustream, and will be aimed at people who need social media skills to work as a PIO or PAO on incidents, or as a prevention educator, but will be applicable for other uses. This is NOT a class on how to BE a PIO/PAO, nor is it for people who are advanced social media users.

The class will be done in segments, with specific start times, followed by breaks for practice. You can attend only the portions you wish. If you plan on attending any of the sessions please send your email to NIMOteams@gmail.com.

The training will be taught by Kris Eriksen (National Incident Management Organization) and Nathan Hunerwadel (Colorado Division of Homeland Security and Emergency Management).

Agenda:

March 10, 2015      Eastern time        
  1. Set up accounts
    1. Google Products
      1. Naming Conventions
    2. Twitter
    3. Facebook
    4. Others
0800 - 0830
(no practice)

  1. Accounts Overview: Google Products
    1. Gmail
    2. Drive
    3. Google +
    4. Hangouts
    5. Voice
0830 - 0930
(Followed by 45 min practice - 0930-1015)

Break
1015-1030

  1. Accounts Overview: Blogger
1030 - 1115
(Followed by 45 min practice 1115 - 1200)

Lunch
1200-1300

  1. Accounts Overview: Twitter
1300-1345
(Followed by 30 min practice 1345-1415)

  1. Accounts Overview: Facebook
1415-1445
(Followed by 30 min practice 1445-1515)

Break
1515-1530

  1. Accounts Overview: Others
    1. Picture tools - Instagram, Flickr, Picasa
    2. Pinterest
    3. Tumblr
    4. Reddit
    5. Video Tools
1530 - 1630
(Followed by 30 min practice 1630 -1700)


March 11, 2015                                                                       Eastern time         

  1. General Social Media for Emergency Management Theory
    1. Examples / Infographics
0800-0830
(no practice)

  1. Messaging
    1. One Message
    2. Multiple Platforms
    3. Unique & Specific Posts
    4. Auto-Posting Pros and Cons
0830-0930
(followed by 30 min practice 0930-1000)

Break
1000 - 1015

  1. Monitoring, Engaging and Crowdsourcing
    1. Replying, Liking and Engaging
    2. Crowdsourcing, Curating and Sharing
1015-1115
(followed by 30 min practice 1115-1145)

Lunch
1145-1245

  1. Archiving and Analytics:
1245-1315
(followed by 30 min practice 1315-1345)

  1. Specific Policies and Procedures
    1. Posting and Commenting Policies
    2. Deleting
    3. Responding & Engaging Negative Users
    4. Specific Example - Barry Point
1345-1430
(followed by 30 min practice 1430-1500)

Break
1500-1515

  1. Mapping
    1. Google Maps
1515-1630
(followed by 30 min practice 1630-1700)


March 12, 2015                                                                                     Eastern time         
  1. Catch up - Question and Answer
0800 - 0830

  1. Live Action
    1. Live Streaming
    2. Live Tweeting & Chats
0830 - 0900
(no practice)

  1. Going Mobile
    1. Public is Mobile
      1. QR - Codes - Kerem Erkan
      2. Mobile friendly websites
    2. PIO is Mobile
0900 - 0930
( Followed by 30 min practice 0930-1000)

Break
1000 - 1015

  1. Internal Communication Tools  
    1. Skype
    2. Lists
    3. Facebook Groups
    4. Private Message
    5. Group.Me
1015 - 1100
(Followed by 30 min practice 1100-1130)

  1. VOST Introduction
1130 - 1200

Lunch
1200 - 1300

  1. Other Third Party Tools & Other Platforms
1300 -1330
(Followed by 30 min of practice 1330 - 1400)

Break
1400 - 1415

  1. Putting it all together - The Integrated Social Media Strategy
    1. Incident Specific SM Strategies
    2. Prevention SM Exercise

      1. Exercise & report out - by group
1415 - 1430
(Working on strategies 1430- 1600 with breaks as needed)

1600 - 1700





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