SMILECON

I just thought I would post a quick link to the SMILE Conference (Social Media the Internet and Law Enforcement). I have not viewed these videos yet but they look like they will contain some great learning material. Enjoy!



http://smileconference.com/live/

The Lower North Fork Fire Integrated Social Media Strategy

Looking for an example where a social media strategy was put to the test during a real life type I incident? 

Look no further!

Information has just been released, via www.jeffcosheriff.blogspot.com, that shares all of the details and statistics behind the successful Lower North Fork Fire "Integrated Social Media Strategy".

Check out: http://jeffcosheriff.blogspot.com/2012/09/the-integrated-social-media-strategy.html for all the details.

I have reblogged the post below.  Let me know if you have any questions!

The Integrated Social Media Strategy
During the Lower North Fork Fire the Jefferson County Type III Incident Management Team engaged the public using a fully integrated social media strategy.   

This blog post provides access to a number of resources, archives, and documents that explain how the integrated strategy worked.   

We are releasing these statistical and analytical documents in order to share with our local and global community the strategy's many successes and lessons learned. 

If you have any questions about any of this material or how it was obtained please contact us at jeffcosheriff@gmail.com. 

Report:

•  Executive Summary

•  @JeffcoSheriffCo: Integrated Social Media & Public Information Strategy

Powerpoint Presentation

• Integrated Social Media Strategy: Powerpoint

 Summary Sheets: 

• Twitter Fact Sheet

• Google Products Fact Sheet

Twitter (@jeffcosheriffco) Documentation and Analysis 

• Each tweet from @JeffcoSheriffCo with statisistics via Crowdbooster.com

• Documentation of every Tweet sent via @jeffcosheriffco via Twitter

• Documentation of all Tweets containing @JeffcoSheriffCo as Produced by Rowfeeder.com:

• @JeffcoSheriffCo Statistics and Data as Produced by Rowfeeder.com

• Klout Statistics and Data as produced by Klout.com

#LowerNorthForkFire Hashtag Documentation and Analysis

• #LowerNorthForkFire Hashtag Statistics

• #LowerNorthForkFire Tweets (3/28/12-4/6/12)

• Notable #LowerNorthForkFire Tweets

Blog (www.jeffcosheriff1.blogspot.com) Posts:

• Blog Post Day 1 (March 26th)

• Blog Post Day 2 (March 27th)

• Blog Post Day 3 (March 28th)

• Blog Post Day 4 (March 29th)

• Blog Post Day 5 (March 30th)

• Blog Posts Day 6 (March 31st)

• Blog Post Day 7 (April 1st)

• Blog Post Day 8 (April 2nd)

• Blog Statistics and Data as produced by Blogger

Google Maps, Picasa, Google Docs:

•  Google Products Statistics and Data as produced by Google

Feedback via Twitter and Email:

• Positive Feedback via Twitter

• Suggestions/Criticism of @JeffcoSheriffCo’s use of Social Media

• Social Media Feedback sent to jeffcosheriff@gmail.com

Twitter Training Storify

this item was removed and reposted to the blog on 1/31/13

With Great Tweeting Comes Great Responsibility

As I reflect on the various #SMEM developments from the past week I am somewhat appalled at how much negative attention was showered upon the Larimer County Sheriff's Office (@LarimerSheriff).  The criticism began after the Sheriff dared to ask the media to refrain from immediately publishing video or photos of homes damaged by the High Park Fire (#HighParkFire, #Cofire).  Depending on whose account you read it seemed as if the First Amendment itself had gone up in smoke!

The Denver Post shed light on the issue when they published an article commenting on the Sheriff's request and subsequent media response. The article summed up the issue stating:

"At times the journalistic imperative to deliver news clashed with authorities' efforts to control the flow of information  
On Monday, the Larimer County Sherriff's Office issued a request to the media not to show photos of destroyed homes out of respect to homeowners.
Station managers acknowledged the sensitivity of the issue, but turned aside the plea on journalistic grounds."

In the #SMEM world this relatively tame article was quickly drowned out by very loud voices which looked to condemn the Sheriff for issuing his request.  Blogger Dave Statter (@STATter911 http://www.statter911.com/) wrote a flippant article which, in extreme sarcastic flare, outlined his view of the perceived government clamp down. You can read his article here: 

Those ghouls are at it again: TV stations turn down Colorado Sheriff's request not to show burned or burning homes.

This was followed up by an article from Emergency Management Magazine (@EmergencyMgtMag) entitled: Should Law Enforcement Determine What News Media Can Show or Not Show.  The article, written by Gerald Baron, did at least consider that the Sheriff's motives were not entirely maniacal:

"What is the most surprising is that the Larimer County Sheriff's office would make that request. Maybe they did it for political reasons, showing their sensitivity, while realizing that what they were asking was out of line and totally unrealistic."

But that was as forgiving as it got.  Baron concluded the article stating:

"But, maybe not. I suspect that this sad story is one more example of how some authorities are simply not understanding the world in which they now live, a world that has changed dramatically over the past few years. Larimer County Sheriff: Wake up, you are living in the Internet age."

Seriously? Do we have to jump to such harsh conclusions?  The Larimer Sheriff, though not perfect, is well aware of the Internet age.  They have a Twitter account (@LarimerSheriff) which has been pushing out constant updates (they are even mastering the art of the hashtag!) Their counterpart, @LarimerCounty, is likewise participating in the Internet information outreach campaign via Twitter and via their website.  Both entities also have corresponding Facebook accounts that are also involved in the effort.

http://www.facebook.com/#!/LarimerCounty

http://www.facebook.com/#!/larimersheriff

Clearly the Larimer County Sheriff's Office is aware that we are living in an Internet age.  If nothing else the following tweets illustrate this:

The fact that @LarimerSheriff responded to this issue via a Twitter conversation with @CalFireNews is a clear example showing that the Sheriff's Office's has a strong understanding of the Internet age.

Now let's take a close look at the Sheriff's message:

"The Sheriff's Office asked that press not show burned homes of people who had not been notified yet. Not controlling the press."

Can we in the #SMEM community calm down and simply take the Sheriff's request at face value? The Sheriff by no means squashed the 1st Amendment.  He simply asked the media to give him some time to deliver horrible news to affected families.

Is it too much to ask that everyone exercise some basic civility and responsibility even while freely exercising their First Amendment rights?  Ours certainly is a brave new world where information flows freely and swiftly but that by no means must lead to a world where basic manners and rules are antiquated or defunct.

I have begun to use the phrase, "With Great Tweeting, Comes Great Responsibility".  Let's face it, when we, the public, or the media press "send" our messages, pictures, and videos are immediately broadcast to the world.  This is a great and powerful tool which must be taken advantage of by the all entities to include the government, media and public.  Yet this same fact of immediate broadcast capability does not diminish our responsibility to ensure that the message is accurate and appropriately delivered.  On the contrary, our new found power only increases our responsibility.

When I consider the Larimer County Sheriff's request I see a reasonable request that simply attempts to allow the managing agency to make important notifications before a family's pain and suffering slaps them in the face via live television or live tweet.

To close, I am must share that I am disappointed in some members of our #SMEM community.  I expect more from us.  I expect that we would embrace my new favorite maxim, "With Great Tweeting Comes Great Responsibility".  Let's encourage everyone to go forth and exercise their First Amendment rights, but let's also ask them to do so wisely and with great care. 

Just because we can inform the world by hitting "send" does not mean we always should!