
http://smileconference.com/live/
The vision of the Colorado Virtual Operations Support Team (COVOST) is to provide the State of Colorado and our local Colorado communities a powerful and effective team of trusted agents whose mission is to provide increased situational awareness through an innovatively effective, efficient and elegant use of social media and other online or ‘virtual’ tools.

The Integrated Social Media Strategy
During the Lower North Fork Fire the Jefferson County Type III Incident Management Team engaged the public using a fully integrated social media strategy.
This blog post provides access to a number of resources, archives, and documents that explain how the integrated strategy worked.
We are releasing these statistical and analytical documents in order to share with our local and global community the strategy's many successes and lessons learned.
If you have any questions about any of this material or how it was obtained please contact us at jeffcosheriff@gmail.com.
Report:
Powerpoint Presentation
Summary Sheets:
Twitter (@jeffcosheriffco) Documentation and Analysis
#LowerNorthForkFire Hashtag Documentation and Analysis
Blog (www.jeffcosheriff1.blogspot.com) Posts:
Google Maps, Picasa, Google Docs:
Feedback via Twitter and Email:
"We should remember that people did essentially the same communication tasks prior to the Internet. However, it took more time, effort and resources to accomplish them." Page 19We in the SMEM community are quick to share the newest trick and quickest way to post our information but have we really revolutionized the crisis communication world? I think that Coombs may be more correct then we would like to recognize. Coombs continues his theory stating:
"Crisis managers still face the same needs to identify warning signs, confront the same basic communication demands, utilize the same concepts, and must enact effective strategic responses [...] Crisis managers are faced with demands to create a quick and accurate [...] Crisis management plans (CMPs) and crisis teams still compose the heart of the crisis management effort [...] Crisis managers must weight key crisis factors and devise an appropriate and effective crisis response" Page 19-20None of these concepts are new...so nothing has changed right? Not so fast...of course things have changed! Coombs recognizes this and continues:
"What has changed is how the information is collected, and in some cases, how that information is processed [...] what has changed is what constitutes "quick" and how that initial response is delivered [...] what has changed is how CMPs are stored and accessed and how team members interact with one another [...] what has changed are the ways of identifying critical crisis communication and how their messages are delivered." Page 19-20So a lot has changed! Today's communication tools and tactics have dramatically changed even as our overarching goals and tasks remain the same. Coombs concludes the chapter stating that:
"The Internet, especially social media, is helping crisis managers execute existing communication-related tasks rather than creating the need for entirely new ones. But crisis managers would be engaging in malpractice if they did not integrate social media into their activities." Page 29Nothing is new under the sun. Crisis communication has existed from the dawn of society. Their are proven plans, goals, and purposes that must be remembered. Yet at the same time their are new and improved communication tools and tactics that must be embraced. This leads to the spinning conclusion that nothing is new under the sun but a certainly a whole lot is changing!